Instagram's New Collaboration Feature: A Game Changer For Users

Instagram has recently launched a new feature that allows you to publish joint posts with other users. Known as "Collab", this function was trialled in various territories earlier this year, including the UK and India, before being rolled out globally in October. Now, this innovative feature is available for anyone on the platform, expanding the ways users can engage with one another and share content seamlessly.

This feature enables users to co-author their Instagram feed posts and reels with fellow Instagrammers, eliminating the need for duplicate content. With Collab, joint posts are credited to all participating users, allowing for shared likes, views, and comments. This not only enhances the social interaction but also boosts the visibility of the posts across different audiences.

For instance, Kourtney Kardashian and her fiancé Travis Barker recently showcased their creativity by utilizing the Collab feature to share their Halloween-themed couple costume, inspired by the iconic movie "Edward Scissorhands". This example illustrates how the feature can be effectively used to engage followers while promoting shared experiences and creativity.

How To Create a Joint Post

Creating a joint post on Instagram is a straightforward process. To start, tap on the plus icon found in the top right-hand corner of your device’s screen, leading you to the create menu. From there, you can follow the usual steps to create a post or reel, and when you reach the caption page, select the option labeled "Tag people". This action will direct you to a new screen where you can invite collaborators.

On this screen, there will be an option next to "Add Tag" specifically for inviting collaborators. Here, you can search for the Instagram account(s) you’d like to co-author your post with. It's important to note that while you can invite multiple users, the maximum limit is capped at 20. Once you’ve chosen your collaborators, simply tap "Done" to save your choices.

During this process, a pop-up message will appear, indicating that if the selected user accepts your invitation, your post will be shared with their followers, thus increasing its reach. After adding all collaborators and confirming your settings, you can publish your post as usual.

How To Accept Instagram Collab Invites

When someone invites you to collaborate on a joint post, you will receive a notification on Instagram. To respond, open the notification and click on the option to "review". You will then have the choice to either "Accept" or "Reject" the invitation. If you choose to accept, your account will be linked as a co-author on that particular post, allowing it to be shared with all your followers.

This collaborative feature not only enhances the user experience on Instagram by fostering creativity and connection but also helps prevent the redundancy of posting similar content. With the ability to share posts across multiple accounts, users can significantly expand their reach and engage with a wider audience.

To summarize, using the Collab feature on Instagram offers a fresh way to interact with friends and followers. By collaborating on posts, you can enhance visibility, creativity, and engagement on the platform.

Table of Contents

• How To Create a Joint Post
• How To Accept Instagram Collab Invites

How To Create a Joint Post

To create a joint post, follow these steps:

1. Create a new post as you normally would on Instagram.
2. Tap on "Tag people" when you reach the caption screen.
3. Select "Invite Collaborator" next to the "Add Tag" button.
4. Search for the accounts you want to collaborate with.
5. Tap "Done" to send the collaboration invite.
6. Publish your post as usual.

How To Accept Instagram Collab Invites

To accept an invite:

1. Check your notifications for a collab invitation.
2. Click on "review" to see the details.
3. Choose to "Accept" or "Reject" the invite.
4. If accepted, your account will be credited as a co-author.

Instagram's new Collab feature not only brings friends closer but also enhances the overall user experience, making it a worthwhile addition for anyone looking to amplify their social media presence.